Ishishini lempahla kudala ligxekwa ngokutya nokungcolisa imithombo yamanzi, ukukhutshwa kwekhabhoni eninzi, kunye nokuthengisa iimveliso zoboya. Zijongene nokugxekwa, ezinye iinkampani zefashoni azizange zihlale phantsi. Ngowama-2015, uphawu lwempahla yamadoda lwase-Itali lwaqalisa uthotho lwe- “Izixhobo Ezinobuhlobo Nendalo"impahla, ehlala ixesha elide kwaye inokuphinda isetyenziswe. Nangona kunjalo, ezi ziingxelo nje zeenkampani ngazinye.
Kodwa akunakuphikwa ukuba izinto ezenziweyo ezisetyenziswa kwinkqubo yempahla yendabuko kunye nezithako zeekhemikhali ezisetyenziswa kwizinto zokuthambisa zibiza kakhulu kunezixhobo ezinobuhlobo nokusingqongileyo kwaye kulula ukuzivelisa ngobuninzi. Ukuqalisa kwakhona ukufumana ezinye izinto ezinobuhlobo nokusingqongileyo, ukuphuhlisa iinkqubo ezintsha, kunye nokwakha iifektri ezintsha, abasebenzi kunye nezixhobo ezifunekayo zonke ziindleko ezongezelelweyo kushishino lwefashoni phantsi kwemeko yangoku yemveliso. Njengomthengisi, iimpawu zefashoni ngokwemvelo aziyi kuthatha inyathelo lokuthwala ibhanile yokhuseleko lokusingqongileyo kwaye zibe ngumhlawuli wokugqibela weendleko eziphezulu. Abathengi abathenga imfashini kunye nesitayile nabo bathwala iprimiyamu eziziswa lukhuseleko lokusingqongileyo ngexesha lentlawulo. Nangona kunjalo, abathengi abanyanzelekanga ukuba bahlawule.
Ukuze abathengi bazimisele ngakumbi ukuhlawula, iimpawu zefashoni ziye zazama ngamandla ukwenza "ukhuseleko lwendalo" lube ngumkhwa ngeendlela ezahlukeneyo zokuthengisa. Nangona ishishini lefashoni liye lamkela ngamandla amanyathelo "okhuseleko lwendalo oluzinzileyo", impembelelo kwindalo esingqongileyo isaza kujongwa ngakumbi kwaye injongo yokuqala nayo iyathandabuzeka. Nangona kunjalo, umkhwa wakutshanje "oluzinzileyo" wokhuseleko lwendalo oluye lwasasazeka kwiiveki ezinkulu zefashoni udlale indima entle ekuphakamiseni ulwazi lwabantu ngendalo esingqongileyo, kwaye ubuncinci unike abathengi olunye ukhetho olunobuhlobo nokusingqongileyo.
Ixesha leposi: Septemba-18-2024